Many e-commerce brands rely on Shopify’s built-in automation to recover abandoned carts. But while it’s easy to set up, it’s not built to scale. Limited segmentation, lack of incentive testing, and generic follow-ups often result in low conversions. After partnering with Audiction, this brand replaced Shopify’s default flow with a custom, multi-step strategy, resulting in a 1,222% increase in recovered revenue.
In 2023, the brand was using Shopify’s default abandoned cart automation, which underperformed across the board. Over the
course of a full year, the flow delivered:
Key issues included:
Audiction rebuilt the entire abandon cart experience using our tested email strategy designed to convert more carts into customers. We focused on:
After launching Audiction’s optimized abandoned cart flow, the brand saw immediate improvements in every performance metric.
Shopify’s default automation might check the box — but it won’t drive serious results. By replacing the standard flow with Audiction’s optimized strategy, this brand not only recovered carts but also recovered $6,000 in lost revenue.
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